Co-Creation: When Users Become Co-Designers
Co-creation in design is like bringing in a co-pilot for your project. You and your team have spent a lot of time in the design process; walking a mile in the user’s shoes, talking and learning about […]
Refining A Concept Through Rapid Prototyping
What do you think of when you read the phrase Rapid Prototyping? Making something out of nothing really fast? Playing with models to see how they work? While the phrase might conjure up ideas of a Star Trek […]
Concept Development That Builds Strong Ideas
Concept development might seem pretty straight forward; you’ve completed the user journey, interviewed them to learn their perspectives and conducted detailed brainstorming sessions. Now you’re ready to select the best ideas and build them into winning solutions […]
Brainstorming Like A Creative Director
Do you ever wonder how creatives at ad agencies come up with new ideas on a daily basis? What type of brainstorming processes do they use to stay relevant to attract the viewers’ attention? At its heart, […]
Understanding Your Users Through Interviews
Talking is one of our most primal and basic functions, yet when presented with interviews or data on a computer screen, more and more people are choosing the impersonal interaction. User research has always held a high […]
How To Start Journey Mapping
Imagine being the proverbial fly on the wall watching your customer’s journey from recognition of your brand, through research to contact and ultimately purchase? What would that journey look like? What types of ‘a-ha’ moments would you […]
5 Habits Of Great Design Leaders
Being a designer is a dream for many. Full days creating beautiful pieces and stunning interactions. This is great for members of a design team, but it’s only the beginning for a design leader. We’ve all seen […]
5 Ways To Adopt Design Thinking
Design is in the C-Suite. So what happens now? The cheers can be heard from art school classrooms, from behind drawing tablets in design studios and in long forgotten cubicles occupied by internal creative teams living in […]
The Value of Design Leadership in Business
As all designers know, great design doesn’t start with specs, but with the user. How will they interact with their creation? What type of look, feel, emotion, response should the design evoke? While the final products that […]